CleanCo. Story

2018–2020 – The Awakening
We were in the heart of the chemical trade - moving drums, reading safety sheets, seeing ingredients that never made it onto the labels. Products marketed as “safe” were often anything but. We watched as families unknowingly brought these into their homes, trusting the fine print. Every day, the weight of what we saw grew heavier.
 
2021 – Taking a Stand
Enough was enough. We left the safety of trading behind and stepped into the unknown. Our goal was clear: to create products built on honesty, transparency, and safety. That year, we launched our first personal care brand, proudly listing every ingredient and explaining exactly why it was there.
 
2022 – A Homegrown Success
The response was beyond our dreams. Our small venture became a household favorite, proving that people wanted products they could trust. But success also opened our eyes wider — because while personal care was safer now, home cleaning products were still hiding behind false promises.
 
Late 2022 – The Spark of CleanCo
We realised our homes - the spaces where children play, where meals are shared, where memories are made - were being cleaned with products that could harm the very people they were meant to protect. It was time to change that.
 
2023 – CleanCo Comes to Life
We launched CleanCo with a simple mission: To make cleaning powerful, safe, and honest. Our formulas were tough on dirt but free from hidden toxins, and we put every ingredient on the label for all to see.
 
Today – A Movement for Clean You Can Trust
CleanCo isn’t just a brand. It’s a promise - from our team to every home we serve. A promise to protect your health while keeping your spaces spotless. A promise to keep telling the truth, even when it’s inconvenient. And a promise to always put care at the heart of clean.
​
CleanCo — Clean You Can Trust.